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Innovo Benefits Group proudly announces its recognition as the 10th-largest employee-benefits firm in Massachusetts, according to the Boston Business Journal’s 2025 rankings. Innovo’s continued growth marks a significant milestone, advancing two spots from its 2024 position and four spots since 2023. Innovo remains the largest locally and independently owned benefits broker in the state.

“We are incredibly proud to be recognized among the top 10 benefits brokers in the state and the largest independently owned and operated brokerage. Our growth is a testament to the hard work of our dedicated team and our steadfast commitment to providing businesses and their employees with customized, high-quality benefits management solutions.” — Eric P. Gulko, J.D., Innovo Benefits Group President Article Text

Innovo’s rise in the rankings underscores the firm’s commitment to innovation, integrity, and client-centric service — cornerstones of its mission to redefine employee benefits management. By maintaining its independent ownership, Innovo strikes a unique balance: offering the extensive resources and expertise typically associated with larger firms while delivering the personalized service of a boutique agency.

Core Practices Driving Innovo’s Success

Strategic Partnerships: As the exclusive Massachusetts representative in NFP’s Benefits Partners program, Innovo provides clients access to a wealth of compliance resources, employee education content, and global expertise. This affiliation allows Innovo to tap into the capabilities of an extended team spanning thousands across the U.S. and internationally.
Unbiased Representation: Innovo’s commitment to donating carrier bonuses to charity ensures clients receive unbiased representation, underscoring the firm’s dedication to both its clients and the community.
Integrity and Transparency: A flat commission structure ensures clients receive tailored solutions based solely on their needs, free from financial incentives that might compromise decision-making.

“This recognition would not be possible without our incredible team, whose collaborative spirit and dedication to excellence fuel our success,” said Gulko. “Many of our team members have worked together for years, creating a strong foundation for continued growth and innovation.”

In addition to being among the state’s largest benefits brokers, Innovo Benefits Group offers fractional human resources services through the Total HR program, making it a comprehensive solution for benefits solutions, benefits administration, and HR support for clients in Massachusetts, New England, and across the nation.

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Innovo Benefits Group Rises to 10th Largest Employee-Benefits Firm in Mass., Largest Independently Owned