Innovo Benefits Group Now Largest Independently-Owned Employee Benefits Firm in Greater Boston

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In the 2024 ranking of Massachusetts employee-benefits consultants by the Boston Business Journal, Innovo Benefits Group moved up two spots — from 14th to 12th. Most notably, Innovo is now the largest independently owned employee benefits firm in the Greater Boston area. This distinction underscores Innovo’s commitment to elevating benefits management programs through innovation and quality customer service.  – all cornerstones of our mission to deliver better benefits solutions for businesses and their employees.

"We are incredibly proud to be recognized as the largest independently owned and operated employee management firm in the Greater Boston region, and among the largest in the state overall."

— Eric P. Gulko, J.D., Innovo Benefits Group President

Maintaining independence empowers Innovo to offer a congruous blend of a large firm's extensive resources and expertise delivered through the personalized touch of a local boutique agency. Our dedication to offering client-centric solutions is based on three core practices:

  • Strategic partnerships: Through a robust affiliation with NFP, a globally recognized brokerage firm, we bring forth a strategic alliance that taps into the capabilities of an extended team comprising thousands across the U.S. and around the world. Innovo is the exclusive Massachusetts representative in NFP's Benefits Partners program, which provides access to deep compliance resources, employee education content, communications materials, and a wealth of national and international expertise. 
  • Unbiased representation: We pledge to donate carrier bonuses to charity. This practice ensures that our clients consistently receive unbiased representation and underscores our dedication to making a positive impact in the community.


  • Integrity and transparency: Our flat commission structure ensures our clients will receive the right products and services at the right cost. Our clients can trust our solutions are based on sound advice, not financial incentives.

This recognition would not be possible without an incredible team that supports a collaborative environment where many have worked together for years. Innovo’s employee retention rate is exceptionally high, standing at an impressive 96% overall and a perfect 100% in critical account management/benefits consultant roles.