Innovo Benefits Group Launches New Partnership with United Benefit Advisors
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October 10, 2025The new partnership provides wider access, greater control, and faster innovation—while preserving quality of service and client experience.
Innovo Benefits Group is proud to announce membership in United Benefit Advisors (UBA), a national alliance of independent employee benefits firms owned by its member companies. This affiliation strengthens Innovo’s ability to deliver exceptional service and innovative solutions while remaining fully independent. As part of a member-owned organization, Innovo will have real influence over partner selection, shared resources, and direction.
“Joining UBA lets us offer more choice and insight—without changing who we are,” said Innovo Benefits Group President Eric Gulko. “Our clients will continue working with the same responsive team and guidance they’ve always relied on. What’s new is our seat at the table within a member-owned network—allowing us to shape the partners and innovations we bring forward, and to access a wider set of high-value providers and solutions.”
What This Means for Innovo Clients
- Independence Preserved. Decisions remain focused on client needs and cost savings, guided by Innovo’s values—not by parent corporations or private-equity investors.
- Same Team, Same Commitment. Innovo’s trusted advisors, methodologies, and high-touch service remain unchanged.
- Expanded Market Access. Pooled relationships with carriers and point solutions across a national peer network provide more options for your benefits plan.
- Stronger Intelligence. Enhanced benchmarking, compliance resources, and shared best practices inform more intelligent plan design and execution.
- Faster Innovation. Collective learning accelerates the evaluation and deployment of emerging benefits solutions.
Since 2016, Innovo’s knowledgeable, experienced team has driven innovation in employee benefits through advanced technology management, robust resources, a personalized touch, and deep expertise. Joining UBA reinforces this mission and leverages the collective strength of a member-owned network to deliver even greater value to clients.
The Innovo Difference
As the largest independently owned benefits broker in Eastern Massachusetts, Innovo pairs true independence with objectivity. Unlike firms tied to narrow carrier panels, Innovo evaluates the whole market and recommends what’s best for each organization and its people. Clients work directly with a responsive local team — no call centers or outsourcing — and get clear, plain-language education for employers and employees alike. In keeping with its values, Innovo even donates carrier bonuses to charitable causes.
Our clients report overwhelming satisfaction with customized solutions, renewal outcomes, responsiveness, and compliance support. Innovo also operates with a Triple Bottom Line philosophy, balancing social, environmental, and financial impact, and maintains an “Excellent” five-star Google Reviews rating.