IA Solutions Group Launches to Drive Competitive Advantage for HR and Business Leaders

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Formed by founding partners at Innovo Benefits Group and Aegis Retirement Partners, the new group expands customer-focused innovation within an increasingly complex industry

Boston, MA, May 23, 2018 — IA Solutions Group, a new strategic alliance offered by Innovo Benefits Group and Aegis Retirement Partners, launched today to give HR and business leaders better solutions in an increasingly complex industry. The new group responds to the strong tide of consolidation among larger firms that has shifted the industry toward sales-driven strategies and the commoditization of services, often at the cost of customer experience.

Investment News reported that the pace of independent broker-dealer mergers and acquisitions had accelerated in 2017. Corroborating this finding and taking a deeper look at the underlying issues, a Fidelity Investments study released in September 2017 concluded, “As operating margins of IBDs have plummeted over the last decade, two types of business models have emerged as the industry steadily consolidates: large firms with scale, and smaller, more focused firms serving a niche.”

IA Solutions Group will address this gap in the market for clients. Harnessing the strength of Innovo Benefits Group and Aegis Retirement Partners, the new venture disrupts industry trends by enlarging coverage of the value proposition that has been at the heart of each firm’s success in their respective fields — pairing deep expertise with personalized service to yield innovative solutions that drive competitive advantage.

“They’re involved, present, and real,” says Jennifer Gesner, Corporate Vice President at CloudWave, a health care IT solutions provider. “The crew at IA Solutions Group is incredibly helpful to our firm, and we’ve specifically pursued a relationship with an organization that delivers personalized service. They’re creative in how they approach what they do — from the industry insight they share to the thoroughness in their research and understanding our employees’ needs to the level of employee education they provide. Plus, I can pick up the phone and speak directly with them to answer my questions or help me with a particular challenge. We’ve worked with larger firms before, and you just don’t get that quality or personal attention.”