At Innovo Benefits Group, we're proud to be the largest independently owned benefits broker headquartered in Massachusetts. Our independence gives us the freedom to focus on one thing: finding the right benefits solutions for your organization and your people.
Unbiased Guidance, Built Into Our Business Model
We believe the best benefits strategy starts with objectivity. That’s why we’re not tied to a limited panel of insurance carriers — unlike many brokers who only work with select providers that pay for placement. At Innovo, our recommendations are driven solely by what’s best for your organization and employees. And in keeping with our commitment to integrity, we leverage carrier bonuses to support charitable causes.
That means you can count on advice that’s based entirely on what’s best for your company, not what’s best for our bottom line.
Personalized Service You Won’t Find at the Big Firms
Clients work directly with an experienced team that’s highly responsive, proactive, and easy to reach. We don’t use call centers, international outsourcing, or generic support. Whether you’re navigating renewals, resolving claims issues, or planning for growth, we’re here with real local support and expertise — on your timeline.
More Flexibility, More Options
As a privately held brokerage, we’re not limited to a set list of carriers. We offer a wide range of options and build custom benefits packages based on your goals, workforce, and budget, not what fits into a standard template.
We Don’t Just Offer Benefits — We’re Benefits Educators
A big part of our role is empowering clients with the knowledge they need to make the best decisions possible. We provide the tools, data, and expertise to guide plan design and strategic choices — and we extend that same level of education to your employees. Our team takes the time to explain benefit options in clear, straightforward terms, helping employees understand how to use their benefits confidently. The result? Higher engagement, better outcomes, and real value for your investment.
A Track Record of Results
We help clients keep costs down without sacrificing quality. For example, our average renewal rate is below medical inflation rates for employer groups with 50+ employees without requiring changes to plan design or funding methods.
Actual Client Results – Example 1
| Size | 138 employees |
| Industry | Non-Profit |
| Original Carrier Renewal | +9.9% |
| Innovo Negotiated Renewal | 3% |
Actual Client Results – Example 2
| Size | 342 employees |
| Industry | For-Profit |
| Original Carrier Renewal | 14.6% |
| Innovo Negotiated Renewal | 4.5% |
How do we achieve results like these year after year? Discover our method in this renewal rates article.
What Benefits Decision Makers are Saying About Innovo
To ensure we are delivering the greatest value possible to our clients, we conducted a survey in 2024. We’re proud of the results.
2x
Higher completion rate than industry average (58% vs. 20-30%) (*)
Who Took Part?
74% HR14% Executive
12% Finance
Customized Solutions
97% Very satisfied or satisfied with how we solve unique challenges
Renewal Rates
96% Very satisfied or satisfied with their renewal rate
Responsiveness
100% Very satisfied or satisfied with our timely replies to requests
Compliance Assistance
100% Very satisfied or satisfied with our benefits compliance assistance
Committed to More than Profit
We believe we have a responsibility to our community and planet, so we adhere to an accounting practice known as Triple Bottom Line (TBL). It allows Innovo Benefits to see our performance as more than simply financial profits and losses.
TBL allows us to create better business value by focusing on three bottom lines: social, environmental and financial. As a nimble, independent broker, we actively choose innovative paths that deliver better service and value for our clients, partners, and the world.
