Innovo Benefits Group Acquires Employee Benefits Practice, Expanding Client Portfolio Through Strategic Growth
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November 13, 2025Innovo Benefits Group today announced it has acquired the employee benefits practice led by Eric Bertz, CRPC. The move expands Innovo’s client portfolio and reinforces its commitment to truly impartial, client-first guidance. As part of the transition, Bertz will remain with Innovo as a dedicated consultant to support a seamless client experience through the transition.
As part of a strategic client succession plan, Bertz prioritized identifying a trusted successor who would carry on his work and ensure his clients continued to receive exceptional service. Bertz cited Innovo’s true independence — with no corporate ownership, private equity partners, or investors — along with its impeccable client reviews and commitment to community.
“I looked closely at how prospective partners run their businesses. Innovo stood out for two reasons: its independence and its commitment to white glove service. Choosing Innovo to steward my clients was the clear choice. I’m proud to stay on as a consultant so clients experience continuity, clarity, and confidence throughout the transition.”
The acquisition brings Bertz’s long-standing client relationships under the Innovo umbrella, aligning with Innovo’s growth-through-partnership strategy. The transaction does not alter Innovo’s ownership or governance.
“Today’s announcement reflects our belief that growth should never compromise independence or service levels. By welcoming Eric Bertz and his clients, we’re strengthening our ability to deliver professional, high-touch service to a wider number of employers. We’re excited to partner with Eric through this transition, and to carry forward the legacy he built with care and integrity. Our shared commitment is simple: optimal client experiences, every time.”